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High IntenCity Corp. was founded with a mission:  Inspire girls to express themselves with creativity and confidence. Since 1993, our team of extraordinary individuals has been creating fashion jewelry for girls worldwide. Talented, dynamic and energetic define us. Passion, creativity and imagination drive us. Empowering girls with the gift of self-expression continues to inspire us.


Our innovative CHARM IT! brand debuted in 2000 as the ultimate charm jewelry experience for girls ages 4 and up.   The infinite selection and endless possibilities of our signature and co-branded collections are timeless yet ever-evolving. Design is key, love is in the details, quality is priority and safety is our commitment. CHARM IT! is a premier brand available worldwide, sold exclusively at independent specialty retailers & premium department stores and can be found on the wrists of happy girls everywhere!

Neon Tuesday is the licensing division of High IntenCity. We combine our love of all things fashion with years of experience to create iconic jewelry, hair, and impulse accessories. As pop-culture enthusiasts, our high-energy, inspired designers translate licensed and proprietary brands into custom capsule collections that are both elevated and trend right. Our partners include Disney, DreamWorks, NBC Universal, Cartoon Network and more.


As the president of High IntenCity, Renee Levy Klarreich dedicates her professional life to empowering girls through her global brand CHARM IT!, licensed division Neon Tuesday, and by surrounding herself with a team of strong women (and a few good men).

Renee landed her first account at the age of 7 selling handmade barrettes to the local pharmacy. As a seasoned professional at age 10, she started selling beaded jewelry to neighborhood shops. By 14, she founded her first jewelry company and sold her line into Bloomingdales.

Fast forward to the college years, Renee graduated from George Washington University with a BA in Marketing. Fresh out of school, she joined the ranks of a well-known fashion label in NYC and soon found her production position to be just too business-as-usual to be fulfilling. Her entrepreneurial spirit called and Renee returned to her roots, jewelry.

High IntenCity was born in 1993 in Renee’s parents’ 300 square foot garage.  Her jewelry-making kits combined with her tenacity, gained significant momentum as she shipped to major accounts. A few years later, Renee joined forces with her brother, Richard Levy, CFO and the partnership quickly took the company to the next level. As the business expanded, boxes could be found in the kitchen, living room and dining room, making it evident that new office space was needed.

With fierce drive and passion, Renee propelled High IntenCity from what started in her parents' garage to a company of 40 plus individuals today. Her creative vision and business savvy changed the face of the children’s accessories world in 2000 with the launch of CHARM IT! – the first detachable charm jewelry program for girls. The brand has since reached worldwide status.

Recognized for being a champion of girls, Renee has been honored for outstanding leadership by Girls Inc.. She continues to align herself and High IntenCity with product collaborations that promote girls taking the lead and expressing themselves with confidence.

As a natural motivator and entrepreneur at the core, she most recently co-founded Energy Tribe, a passion project to bring awareness to the powerful practice of Qi Gong. When she’s not teaching this moving mediation or volunteering at a local woman’s center, Renee fully immerses herself in all things wellness and being a mom of three boys.

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